This shoot was by far the most involved dbusiness shoot I’ve ever done. For our “30 in their Thirties” shoot this year, I did a vintage yearbook theme - and actually got (most) of the 30 people to dress up in character and play along… everyone had so much fun. On top of that, I got to hang out with an adorable bulldog named Duncan (he was the 30’s school mascot), and my best friend Amy was nominated as one of the 30 people to be featured in the story (for her work on Detroit Soup). We shot over three (extremely hot) days in July at Christo Rey High School in southwest Detroit - it had that perfect vintage high school look.
My original idea was to shoot the cover as a horizontal, so we could do a gatefold cover (which folds out) - and fit all 30 people on there. Unfortunately that fell through at the last minute, so we had to go with half of the 30’s… plus a bulldog:
Photographs by
Joe VaughnStyling by Stephanie Potts (I’m still impressed that she managed to talk one lady into wearing a very short vintage cheerleading jumper for the entire shoot. Not only that, but she also convinced a business man to try on the shortest basketball shorts I’ve ever seen… which he didn’t end up wearing for the shoot, but at least she tried!)
Hand painted banner and type designed by
Neil Tasker
The full layout can be found
here.
The day before the shoot I went to the location to prep, and to do some chalkboard lettering. My lovely friend Erin has some major hand-drawn-type skills, and helped me with the lettering:
Duncan is hanging out between shots:
I screenprinted and sewed this pennant, for the opener: